A field tool for BUMAX sales teams — discovery questions, objection responses, and step-by-step conversation flows for every market we serve. Here is how to get started:
1
Set your audience
Toggle between Distributor (coaching your distribution partners) or OEM / End User (direct conversations with engineers and buyers). Every tip changes based on who you are talking to.
2
Browse questions
Filter by sector and category to find the right discovery question. Tap any card to expand it and see the seriousness follow-up, the value question to ask next, and the recommended BUMAX grade.
3
Handle objections
Switch to the Objection Handling tab to find ready responses to the most common pushbacks — price, availability, qualification, incumbent suppliers, and more. Each includes a bridge question to say out loud.
4
Follow a conversation flow
Pick a market in the Conversation Flows tab and walk through a guided 6-step script — each step shows the question to ask and a coaching tip on what to listen for.